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TAHMF: The Annual Hendrix Memorial Festival. IPC: Items per customer. EOL: End of Life (Pertaining to Apparel)
ACRONYMS
TAHMF x BOOHOO SPONSORED PARTNERSHIP
Approx: 00:40:00 Mins Screen Time
WHY BOOHOO.COM?
In the 20th century, high street fashion ruled in our youthful, UK cosmopolitan, societal space. Topshop, Chelsea Girl, Miss Selfridge, River Island, Hennes & Mauritz, (later know as H&M) and so, so many more. Until the millennium we were in pretty predictable times... Kate x Topshop etc..
With 21st century under way there was a divide, with one eye focusing on a newer competitive platform coupled with even greater vision that was quietly brewing behind the scenes. E-commerce was in sync with a new dawn, in keeping with a steady growth in modern domestic purchasing of goods. This new way of consumerism had not gone unnoticed... Boohoo.com has entered the chat!
2006 saw the launch of Boohoo.com and as society slowly shifted to a newer consumer platform through e-commerce, Boohoo.com emerged and worked in maintaining a steady growth to a point of carving out a cemented, respectable cornerstone worth billions, within the last 10 years on a platform that in itself, has only existed for 20+ years Tis undeniable, Boohoo have had a clear direction and tenacity from the start of their journey. As a company you've had a strong hand in restructuring the way in which consumers purchase retailed fashion.The journey so far has been a remarkable one.
We've seen this level of determination before in other creative spaces. One such space that comes to mind is the colourful but difficult journey of life & success in the career of a one, Jimi Hendrix.
From a young age, in a marginalised space of existence, all Jimi had was his love for music, a guitar and self belief. In a world that had initially, systematically carved out a mediocre existence for him on account of financial hardship, Jimi was determined to do better, be greater. And when the world from which he originally came didn't make room for his self belief, he did the necessary to maintain and see through to the end his unwavering vision of greatness; he took the leap and relocated his career to the UK. The rest is history!
Whilst Jimi is no longer, his legacy lives on and inspires many till this day. His niece, Tina Hendrix is determined to continue his work in inspiring others whilst supporting a new generation in the process, all through her charity The Hendrix Music Academy.
We also know Boohoo inspires a generation. With a mutual interest and drive for creating lanes of bright futures fuelled on the ideals of freedom of expressions and sunny days, both TAHMF and The Hendrix Music Academy say, "Boohoo, Let's inspire together!" and let's all keep paying Jimi forward in our unique way to "a boohoo generation" and beyond...
PARTNERING WITH TAHMF
As a Partner to TAHMF, Boohoo.com would be offered a bespoke package of benefits aimed to further compliment and elevate Boohoo within it's respective online retail sector and its own highly regarded position in modern culture. This page outlines benefits with room for further tailoring to meet a mutual space of satisfaction.
TAHMF x BOOHOO DESIGN, LICENSING AND DISTRIBUTION
In this section we outline the festivals accompanying merchandise; covering the Following
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Design content
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Intellectual Property and Licensing regulations
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Forecast of sales & Profit including RRP*
It's because we understand the retail industry and where Boohoo,com sits within it, that our first port of call for TAHMF x BOOHOO partnership is to offer immediate benefit for Boohoo.com through a global licensing and distribution agreement for key and official TAHMF x The Hendrix Music Academy apparel.
TAHMF x THE HENDRIX MUSIC ACADEMY APPAREL
Licensing & Distribution Cont'd)
There are and will always be 2 lines of Apparel each year. The "Collectors Edition" is to be an ongoing line with additonal designs added as and when. The 2nd line is the "New Classics Edition" line. This collection of apparel will have an annual EOL, allowing room for design replenish. Both lines will always have designs and slogans, reflective of the festival and charity's respective and collective ethos's.
KEY DESIGN ELEMENTS
Licensing & Distribution Cont'd)
The overall concept of brand design for this project has been inspired by colours and elements widely associated with Tina's uncle, Jimi, His daughter and Tina Hendrix herself; with particular focus on relevant timelines (1960's - 1970's), visual interpretations of vibrant aura's translated through visual abstract art and lastly, words of intention. These elements carry through to the Apparel.
DESIGN INCORPORATED SLOGANS:
Licensing & Distribution Cont'd)
"A Festival To Remember" is the first of two official slogans that have been incorporated into the branding and therefore are key elements of the official merchandise & apparel design. These words are integral to all areas of TAHMF. Please see below:
A1)
"Supporting A New Generation" is the second of two strap lines to be incorporated into the apparel designs, synonymous with TAHMF and the Hendrix Music Academy. The words are self explanatory. Please see below:
A2)
"
INCORPORATED DESIGN IMAGES:
Licensing & Distribution Cont'd)
Key images implemented in the apparel design, distinguish and identify the unique brand with the inclusion of the above strap lines and the events overall mission. These images include:
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A3) Tina Hendrix Presents The Annual Hendrix Memorial Festival logo Which has been designed in-house (in the UK) for the purpose of use for overall branding in all necessary areas of the subject/project at hand,
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A4) The Hendrix Music Academy logo previously designed in the US for the Academy and it's charitable endeavours.
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A5) key elements taken from the in-house Festival logo design and overall theme of festival branding.
See below"
LICENSING & DISTRIBUTION REGULATIONS (Collectors Edition Apparel):
Starting with the Collectors Edition line; there are several design variants. The 1st design as seen below in A7) & A8) includes The Hendrix Music Academy logo A6) "This official charity logo is currently licensed To Tina Hendrix through The Hendrix Music Academy in the United States of America, As such, any licensing agreements conducted with third party's of apparel with the inclusion of this logo image is restricted to the United States of America only. Tina Hendrix does have intentions of expanding on license to other countries
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"A festival to remember" - Youth from marginalised communities who cannot afford music lessons
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"A festival to remember" Tina's uncle. Jimi Hendrix who, himself was originally birthed into a marginalised community.
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"A Festival to remember"- Freedom & Joy
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"Supporting a New Generation" in growth
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"Supporting a New Generation" in creativity
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"Supporting a new Generation" to believe
A3)
A4)
A5)
A6)
A7)
A8)
Currently Trademarked to Tina Hendrix for use in US only
LICENSING & DISTRIBUTION REGULATIONS (Collectors Edition Apparel) Cont'd:
The remaining designs in the Collectors Edition are based on original artwork, rendered in-house and are in keeping with the Annual Hendrix Memorial Festival and in association with "The Hendrix Music Academy" Charity. These designs are subject to global distribution.
A9)
LICENSING & DISTRIBUTION REGULATIONS (New Classics Edition Apparel):
The entire Collectors Edition line of apparel is subject to global licensing and can be retailed in countries of choice subject to agreed terms and conditions of both licensor and licensee. Please see B1) and B2) examples of apparel below :
B1)
B2)
TAHMF COLLECTORS EDITION x TAHMF NEW CLASSIC EDITION APPAREL 2024
Below is an overview of some of the apparel and merchandise for retail, in association with TAHMF & The Hendrix Music Academy.; complete with mock ups and benchmark RRP's.
TAHMF COLLECTORS EDITION APPAREL 2024
HMA x TAHMFUSC Feather Tee
Also in White
RRP* $25.00
HMA x TAHMFUKC Edition Tee
Also in White
RRP* £19.99
TAHMFUKC Edition Tee
Also in Black
RRP* £17.99
HMA x TAHMFC2 Feather Tee
HMA x TAHMFUSC Feather Vest
Also in Hoodie
RRP* £19.99
Also in White
RRP* $24.07
HMA x TAHMFUKC Edition Vest
Also in White
RRP* £17.99
TAHMF NEW CLASSICS EDITION APPAREL 2024
TAHMFNC 2024 Hooded Jersey
Also in White
RRP* £28.00
TAHMFNC 2024 T-Shirt
Also in White
RRP* £15.00
TAHMFNC 2024 Vest
Also in White
RRP* £12.99
TAHMF NEW CLASSICS EDITION ACCESSORIES 2024
TAHMFNC Cotton Vinyl bag 2024
In Black
RRP* £12.99
TAHMFNC Snapback Cap 2024
In Black
RRP* £10.00
TAHMFNC Calf length Socks 2024
Various Colours
RRP* £9.99
TAHMFNC Visor 2024
Various Colours
RRP* £10.00
THE WHY? & THE WHAT?
So why should Boohoo become a licensing partner? and what can the company expect by way of return on investment based on merchandise sales? Let's start with the "why"...
THE WHY?
This is a great opportunity to reiterate and remind all who are reading this document that the sole purpose of this festival and all engagements there within are essentially to raise funds for The Hendrix Music Academy.
Tina Is well aware of her Uncle Jimi's once upon a time, "limited" upbringing and how that shaped him as a person coming of age. She is on a "great" mission to help a new generation from a similar space in the today and for the tomorrow whilst simultaneously, tipping her hat to Jimi.
The name Hendrix is timeless without dilution. With Boohoo playing a key partnership role in distribution of TAHMF's official Apparel; Boohoo will be playing a great role in marrying yesterday, with todays planned future for tomorrow. These collections arrive to the world, fully loaded with intention both for those who purchase to wear and for those who benefit from the purchase; there is a great impact.
By Boohoo coming on board this exciting and meaningful project, like other partners and affiliates, as a company, we all enjoy the privilege of being a part of a beautiful journey that took flight back in 1942 (when Jimi Hendrix was first born). Boohoo gets to say "we helped in a 'real' way" by aiding Jimi's bloodline to continue a great healing & progression for others, through the power of music, arts & culture.
THE WHAT?
The designer purposely excluded the event dates from the design elements of The Collectors Edition line of apparel, giving freedom to sell product for an indefinite period of time. In a proposed partnership, TAHMF x The Hendrix Music Academy would suggest/recommend Boohoo enter into the licensing agreement with focus on the apparel from within The Collectors line to maximise time frame for sales, revenue and funds raised opportunities, Based on online retail trends we predict a strong season of ferocious sales within the spring/summer 2024 with a continued steady revenue, post September 2024.
By October 2024, we start a new PR buzz on a new collection of designs for the next year coming, with the inclusion of artwork for the next years event branding. We then move to a November/December reveal for 2025.
We forecast a high return on sales based upon the following:
The likability of apparel design
As expressed on the TAHMF presentation page, we've understood the importance of strong branding and the impact it has on festival goers and consumers alike. Taking influence from the 1960's hippie movement combined with visual elements of Rock music whilst factoring in todays (fashion) culture has aided in the strong final design offering.
How connected the fan is to the festival in question.
Aside from the above factors, there is already an amazing love for the name Hendrix. When we put all the factors together we have no reason not to believe that sales of merchandise (in particular The The New Classic Collection) will do extremely well, both in UK/US and other countries around the world.
Celebrity endorsement:
TAHMF will be engaging with a number of artists set to perform, with regards to endorsed photo opportunities, both pre festival, during and there after.
Offer of size range
Size ranges would be in keeping with what is already available to the consumer via www.boohoo.com
Based on all of the above and additional research, we forecast an average of 2 IPC with a maximum average of 3 IPC. What Boohoo,com receive is a consistent slice of a a well prepared pie that effectively re-bakes a new slice with every cut taken so the cycle is endless...
DRIVING TRAFFIC TO BOOHOO THROUGH TAHMF OFFICIAL APPAREL
All merchandise will have it's own page/section via the hendrixmemorial,com website, however, a dedicated system of operation will be put in place linking consumers directly to Boohoo.com for each item of apparel, subjected to license/distribution through a TAHMF x BOOHOO partnership.
'Symbiotic" is a trusted method guaranteed to bring both parties a desired outcome. It's in the interest of The Hendrix Music Academy's to drive as much traffic to Boohoo.com as possible to further enable sales, aiding the raising of charitable funds and Boohoo's satisfaction as a partner..
Please use the interactive festival mock site example, C1) below:
C1
INTERACTIVE WEBSITE EXAMPLE
Click any of the items of apparel below to take you to an example page on www.boohoo.com. Once TAHMF site is live, each respective item of apparel will link to the rightful page of purchase on our respective partners site.
APPAREL CONCLUDED
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The above apparel and merchandise will launch in conjunction with the 1st of the Annual Hendrix Memorial Festivals held in the United Kingdom.
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We're confident of sales in large quantities of each unit with a prediction of the "Collectors Apparel collection selling the most units.
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Boohoo.com would gain immediate benefit and return on investments via a licensing & distribution agreement of the official Apparel's unit sales. We'd like to further discuss the variables of such an agreement with Boohoo.com
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Once the Apparel takes flight, dependent on a few factors, there is scope to expand on existing collections...See example C2)
C2)
TAHMF x BOOHOO BRANDED MARKETING
Extending further beyond the immediate financial benefits of Boohoo.com coming on board as a.distribution/licensing partner, TAHMF seeks to provide continued opportunity of benefits through additional spaces of branded marketing. Please continue below for an outline of these benefits:
BRANDED MARKETING BENEFITS
Boohoo.com's logo will feature on relevant promotional artwork for marketing purposes with the inclusion of the following:
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promotional artwork for official social media in all countries
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Promotional artwork for outdoor marketing i.e. posters/banners etc.
Every element of this partnership has been thought through with a special location reserved on all art work for a TAHMF x BOOHOO licensed Apparel partnership.
Call it "eccentricity" or what ever pleases but, it's clear to see through the eye of the designer, within this years theme (2024), the guitar is the star; it dresses the branding. And if this be the case then, technically, the artwork is 'wearing' the guitar and... "working it!" we might add . The guitar is our glue of promotion for 2024!
Every 'wear' deserves it's own clothes label; thus, this is where our apparel partner will be placed. And in the event that the guitar isn't present, then the apparel label will be put in place, in it's absence. The apparel label will always be set in its own place alongside the stars, so it too can "work it!".
Please see below for examples
D1) Social Media example
D2) Outdoor Marketing
D1) Media post across all social platforms
D2) Visible outdoor branding
Alongside examples as though displayed above, there will be ample opportunity to further integrate Boohoo's branding on location, at the festival site.
TAHMF x BOOHOO STRATEGIC MARKETING (Through Social Media)
No marketing strategy would be complete in todays business landscape without the strategic use of quality Influencers.
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.,000 head count. to the festival (mid and high level). 1 per every 1000 attendee, up till 10 additional , fully accommodated influencers invited 10
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of photographs. They'll all be required to wear the merchandise and post on social media during the build up to the event and during the festivities, with the inclusion
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Boohoo.coms festival season collection.Additional push of
TAHMF look forward to including Boohoo in our social media promotions. We have several campaigns tucked up our sleeves.
E1)
TAHMF X MARSHALL X BOOHOO
Marshall Amplifications have referenced joining forces with The Hendrix Music Academy to help shape the future of talent in the world of music; "Talent Spotlight" is an all year round initiative that will coincide with the festival PR launch through to the festival execution in 2024. and will run concurrent, each year after.
"Talent Spotlight" the initiative will be featured on a number of websites including
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The official website for The Annual Hendrix Memorial Festival
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The "new" Hendrix Academy website (launching this autumn)
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Marshall Amplifications website.
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Boohoo.com's branding will feature on the official promotional artwork for "Talent Spotlight" for the duration of partnership
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Boohoo.com's branding will be extended to the various websites specified above by association of partnership.
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Boohoo will have scope to further engage with this initiative to design accompanying apparel in keeping with the specifics of this project.
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Boohoo has room to develop new relations with other global brands for future projects.
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Boohoo will benefit from additional positive PR in relation to "Talent Spotlight"
Please see image F1) & F2) below for visual examples
Example F1)
Example F2)
TAHMF WEBSITE, NEWSLETTER & DATA:
Hendrixmemorial.com is the official online space to, house all matters pertaining to the festival with additional information for The Hendrix Academy.
We have a duty of care in reference to the fund raising aspect and will be including this information and what The Hendrix Music Academy will be implementing on account of funds raised each year.
Through the partnership, Boohoo would have contributed towards this
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Each partner will be thanked with a themed presence "Thank you Boohoo" will have it's own clear and visible space on Hendrix memorial website and social media.
Please see example F)
G1)
G1)
NEWSLETTER & DATA:
Our users will be encouraged to sign up to the newsletter in order to gain exclusive access to exclusive festival information, like early bird ticket releases, for instance.
We anticipate quite an accumulation of relevant data. Subject to the right GDPR, we're happy to share with our partners for their own benefit.
Boohoo.com's logo will be featured on TAHMF newsletter via the background image which is a slice of the branded artwork for the festival. The logo will feature on the screen throughout the entirety of users scroll time.
The newsletter serves only as an example
PARTNERSHIP FINANCIALS
The Annual Hendrix Memorial is a great project that requires great dedication and execution, In order to fully apply all the necessary elements, a dedicated budget is, equally needed.
We are already in receipt of some of the artists riders and fees and whilst some of the artists are willing to reduce their fees on account of the intended being a benefit to raise funds, it is still within their prerogative to decipher what they would intend to charge for performances, we must respect that. Funds are required to not only pay the artists but indeed cover the numerous and various other areas that pull together to make this event a festival to remember
TAHMF Event Budget Net Total = £6,800.000
TAHMF Event Budget, 33% via Sponsored Partnership(s) Net Total = £2,244.000
Boohoo Sponsored Partnership Request Net Total = £ - 650,000
28.966% of event sponsorship budget
We're seeking partnerships with relevance to this project. In the instance of Boohoo.com We're seeking a bespoke partnership of the above entailed, for a return of £650,000 and a mutually agreed percentage of apparel sales through an agreed license deal with boohoo.com
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£650,000 will go directly to the continued preparing of the festival
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An agreed % of licensed apparel sales will go directly to The Hendrix Music Academy.
THANK YOU BOOHOO.
TAHMF and The Hendrix Music Academy along with Planet Tutu Media, hopes that Boohoo.com see's value in the project and offer of partnership that's been presented to you.
TAHMF team welcome negotiations from our prospective partners. We also welcome ideas and suggestions in reference to the project and spaces where we can further accommodate our partners
This project is but, a turning of a page within a great book and journey that has an unequivocally transparent goal of mass, feel good appeal.
Once again, we thank you for taking the time to read this document and look forward to your reply.
Please send any correspondence to shine@planettutu.com Attn: Tutu Balogun
For now. we end on a note of encouragement and, one of Tina Hendrix's favourite quotes from Her uncle Jimi...
Warm Regards
The Annual Hendrix Memorial Festival
Disclaimer: The artists displayed on this page are strictly for context. Whilst The Annual Hendrix Memorial Festival has been in touch with the representatives of most of the artists displayed on this page, all artists are subject to contract; Any music or audio edit attached to this page is in know way deemed as official audio for the Annual Hendrix Memorial and acts as a reference of example or the purpose of this presentation only. The photograph of Jimi Hendrix aged 11 has been supplied by Tina Hendrix from her family' private collection and is to be used only as part of this presentation. All other photographs aside from the photograph attached to the Hendrix Music Academy have been used for context only and not for commercial use. This document and all of its content is private and not for commercial use.This page and all of it's original content has been created in London,England by Planet Tutu Media Ltd and commissioned by Tina Hendrix and the Hendrix Music Academy. in Seattle, Washington for the intention of raising funds for the Hendrix Music Academy Charity. Tina Hendrix owns the rights to the Hendrix Music Academy Charity logo and Charity by the same name..