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THE ANNUAL HENDRIX MEMORIAL FESTIVAL 2024
THE ANNUAL HENDRIX MEMORIAL FESTIVAL 2024
The above are examples. All artwork with a likeness of Jimi Hendrix has been adapted from the logo image assigned to the Hendrix music Academy, Licensed to Tina Hendrix
A letter from Tina Hendrix:
Hi, My Name is Tina Hendrix I am the biological Niece of Jimi Hendrix.
As we are all aware, my uncle departed some many years ago. Regardless, we as a family have maintained him in our hearts for as many years as he has been gone. We are all so touched with the knowing that the world also keeps Jimi dear in its heart.
For the past 51 years, we have honored Jimi with an annual memorial. Biological Hendrix family members and close family friends come together with humility to embrace all that Jimi means to us. Most importantly, rounding off the day/weekend by visiting Jimi’s resting place. It’s always a beautiful, intimate affair.
Over the years, we’ve further involved ourselves in doing what we can to maintain and honor Jimi and keep him present in our lives and the lives of others through a space of authenticity; in particular; I, Tina Hendrix have founded The Hendrix Music Academy.
THE HENDRIX MUSIC ACADEMY
The Hendrix Music Academy provides free music lessons and delves into providing a deeper understanding of emotional and physical wellness for the healthy growth of our young generation who may not have otherwise had the readily made opportunities to reach their full potential in life. Through this dedicated space the children are exposed to positive role models and an environment in which to thrive.
Currently, this charity has been put in place in Jimi’s home district of Seattle to aid those in local impoverished societies. With the right resources, there is every intention to establish, grow and expand to reach others on a global scale through The Hendrix Music Academy charity ethos.
My uncle was a self taught guitarist who, as a child was raised in a less than desirable, poor community in Seattle; we have no doubt that the charity echoes the continuation of Jimi’s growth and sentiments of positively touching the souls of many others.
We've teamed with Planet Tutu Media Production House and from September 2024 we’ll be opening up my uncle’s memorial day to the world on an annual basis. This celebration will simultaneously act as a fundraiser to further assist our quest to help as many children in need whilst we feed music to the globe.
Jimi Hendrix 1942 - 1970
Jimi Hendrix 1942 - 1970
The above imagery is purely for context and not for commercial use
EVENT DETAILS:
Event Location: Isle of Wight, England
Venue Address: Afton Down PO36 0JP
Event Date: 6th September 2024 – 8th September 2024
Event Start: 6th September - 22:00 BST Event Finish: 8th September - 01:00 BST
Grounds Space: 850 Acres
Grounds Capacity: 600,000
Event Capacity: 30,000
Demographic: 25 yrs +
Ticket price: £175 Weekend pass - £90 Day pass
KEY PERSONNEL:
Tina Hendrix - Director 1
Tutu Balogun - Director 2:
Shane Batchelor - Head Licensing Isle of Wight
Ross Edgerton - Director of Staging/ Sound & Generator.
Craig Johnson/AP Security - Head of Security
East of Eden PR (Nick Ede) - Festival PR
Neil Roberts - Operations Manager (STC)
LEGENDARY FESTIVAL LOCATION
LEGENDARY FESTIVAL LOCATION
We're pleased and privileged to announce that the festival will held at Afton Down where the original Isle Of Wight Festival was held.
The Site has been laying Dormant since the famous IOW festival of 1970 when over 600,000 festival goers were in attendance to watch Jimi Hendrix perform along with Joni Mitchell, Chicago and many more legends of that time.
Below shows images with a comparison from the festival of 1970:
Images 1, 2 & 6 shows the original landscape whilst images 3 & 4 shows the exact same space in todays landscape which is the same as yesteryear.
2 STAGES & 3 TENTS
1
2 STAGES & 3 TENTS
MAIN HENDRIX STAGE DESIGN:
To honor Jimi and reflect the ultimate festival icon that he is, it makes full sense to best recreate a stage in likeness to that of Woodstock back in 69; we’re aware that times have moved on and so has technology. We expect some deviation from the original staging; nonetheless, this is the template from which we draw inspiration for our creation. Please refer to the stage specs below:
Hendrix Memorial/Stage 1. Grid Structure: TD50 Grid Grid size: 16.9m wide x 12.0m deep (55’ x 40’
Marshall Stage/ Stage 2 Grid Structure: HD34 Grid with FD32 supports. Grid Size: 10.8m wide x 8.3 deep
Tented stage 1 sponsored Stage 10,000 capacity
Tented stage 2 sponsored stage. 5,000 - 6,000 capacity
CAMPING & GLAMPING
B
With 850 Acres of land, there'll be plenty of room for 30,000+ festival goers and various personnel to set up home for the weekend on site. There'll be a designated area in which to do so.
Due to the nature of the event and location on the island, the event is encouraged as a full weekend stay and ticket sale packages will reflect that.
ARTIST LINEUP...
CAMPING & GLAMPING
B
ARTIST LINEUP...
The Annual Hendrix Memorial Festival team are working closely with Marshall and other key music management and agents to source and curate a fine tuned line up of artists with our expected headliners to include Ed Sheeran, Snoop Dogg/Andre 3000. Tina Hendrix is well aware of her uncle’s strong friendship with Carlos Santana; she’ll be engaging with him to perform at the memorial festival. The artist line-up for the Hendrix stage is a reflection of many things, including Jimi Hendrix’s undying wish to be accepted by his kin people in his lifetime.
Marshall Amplifications will host one of the tents holding up to 10,000 capacity
Marshall Amplifications will host one of the tents holding up to 10,000 capacity
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1ST CHOICE HEADLINERS
In addition, Marshall Amplifications will further consolidate and strengthen their relationship with The Hendrix Music Academy through a spin-off initiative from the Annual Hendrix Memorial festival curated by Planet Tutu Media. The Initiative "Spotlight Talent" aims to focus on bridging the gap between the UK & U.S.A's young talent with a pipeline program to harness focused talent within the demographic of Gen Z's of marginalised communities (starting with Jimi & Tina Hendrix's home county of Seattle). These young talents will be given support with a view to reward great talent by signing them to Marshall Amplifications Record label here in the UK
1ST CHOICE HEADLINERS
The Annual Hendrix Memorial Festival has a preference of headliners :
Ed Sheeran: Ed Sheeran opens on the 1st night (only live act).
Andre 3000: to headline on the 1st full day of festivities.
Carlos Santana: to headline on closing night.
SNOOP DOGG IS OUR 2ND CHOICE AS HEADLINER FOR SATURDAY 7TH
SNOOP DOGG IS OUR 2ND CHOICE AS HEADLINER FOR SATURDAY 7TH
Little Simz; Steve Lacy; Kojey Radical Kings of Leon; Skunk Anansie
Cory Henry; Gary Clark JR; DJ Premier; Eddie Benjamin; Kay Young
Gorrilaz; Sault; Th1rt3en Alt Rock Band & Pharoah Monch; De La Soul; Derrick Hodge; Masego; Mereba; Joel Culpepper; Marshall Record label (Headlined by Nova twins); Juma Sultan; Ed Sheeran; Willow Smith; Carlos Santana; Yolanda Charles; Jack White;
Festival Performers (in no particular order)
CLICK ON A NAME TO LINK TO A YOUTUBE
MARKETING
MARKETING
SOCIAL MEDIA
Hashtag campaigns
BILLBOARDS:
Billboards & posters in key spaces within the UK.
Jimi Hendrix had a career that took him to fame almost 60 years ago’s. Still till this day, he is one of the few people (deceased or alive) who have extreme influence across most demographic spectrums, age, gender, sexuality.
The Annual Hendrix Memorial will be marketed for 25yrs+ without cap. Whilst there isn’t a cap, our focus will be as follows:
TARGET DEMOGRAPHIC:
-
60% 25yrs+ - 40yrs+
-
40% 40yrs+
-
60% Female
-
40% Male
THE ANNUAL HENDRIX MEMORIAL FESTIVAL
THE ANNUAL HENDRIX MEMORIAL FESTIVAL
A creation of strong, visuals and content runs throughout all elements of The Annual Hendrix Memorial Festival:
Official General Poster 1(USA Edition)
Official UK Bus Stand Poster
Virtual branded vintage vehicles on location
Virtual festival branded giant haystack on location
Virtual for festival banners on location
MERCHANDISE
MERCHANDISE
The Annual Hendrix Memorial Festival has designed an exclusive selection of merchandise which will further compliment the 2024 overall theme. These items will vary in price range and is set to amass an additional stream of revenue through both license deals and Gross sales income.
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COLLECTORS EDITION:
Exclusive Design Tee Shirts x 3 Designs
OFFICIAL FESTIVAL COLLECTION 2024:
Exclusive Tee Shirt design x 1
Exclusive Totebag design x 1
Exclusive Hoodie design x 1
Exclusive Baseball Cap design x 1
Exclusive Socks design x 1
ADDITIONAL FESTIVAL MERCHANDISE:
Exclusive Yoyo (multiple colours)
Exclusive Frisbee (multiple colours)
Exclusive Visa hat (multiple colours)
Exclusive Badges (multiple colours)
Exclusive Festival Mug
2024 COLLECTORS EDITION
Virtual for festival branded VIP area
Example festival branded Camper Van
Also in White
Also in White
Also in Black
OFFICIAL 2024 FESTIVAL COLLECTION
Various Colours
Various Colours
Various Colours
Various Colours
ADDITIONAL FESTIVAL MERCHANDISE 2024
Also in Navy
Various Colours
Various Colours
Various Colours
FORECAST OF TICKET SALES
With the nature of this very unique and important festival, we've derived at a financial space that is believed to be a reasonable approximation based on the ticket price in accordance with the current climate. We've also taken into account the fund raiser aspect of this event in conjunction with the Hendrix Music Academy.
Please note, on account of festival location space (850 Acres) there is considerably large ground space to grow year on year, in keeping with the Isle of Wight Act. Please see below for relevant information and forecast:
FORECAST OF TICKET SALES
Ticket price: £175 - 3 day weekend pass per person. Optional allotted camping/glamping space.
Year One (2024) Target: 30,000 Attendees = £5,250,000
Year One (2024) Forecast 24,000 Attendees = £4,200,000
Year Two (2025) Target: 35,000 Attendees = £6,125,000
Year Two (2025) Forecast: 30,000 Attendees = £5,250,000
Year Three (2026) Target: 40,000 Attendees = £7,000,000
Year Three (2026) Forecast: 35,000 Attendees = £6,125,000
DOCUMENTARY
DOCUMENTARY
In Addition to the above festival, there will be an accompanying 90-minute documentary. The documentary has 3 main focuses:
1: Discovering the Hendrix family dynamics in the 21st century told byTina Hendrix with contribution from Jimi's daughter.
2: The aim of Hendrix music academy and why it exists.
3: The gruelling journey of putting on the festival from start to finish... Various contributors
Tina Hendrix has been working tirelessly to bring The Hendrix Music Academy to a solid space whereby, continued aid is given where its needed... tomorrows youths around the world...
To understand more on the matter and the importance this charity holds, please click here
TINA HENDRIX & THE HENDRIX MUSIC ACADEMY
Tina Hendrix & The Hendrix Music Academy would like to thank you for your support