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THE ANNUAL HENDRIX MEMORIAL FESTIVAL

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Acronyms: TAHMF: The Annual Hendrix Memorial Festival.                                     
A Letter From Tina Hendrix/Intro.

A letter from Tina Hendrix:

Hi, My Name is Tina Hendrix I am the biological Niece of Jimi Hendrix. As we are all aware, my uncle departed some many years ago. Regardless, we as his biological family have maintained him in our hearts for as many years as he has been gone.  We are all so touched with the knowing that the world also keeps Jimi dear in its heart. For the past 53 years, we have honored Jimi with an annual memorial. Biological Hendrix family members and close family friends come together with humility to embrace all that Jimi means to us. Most importantly, rounding off the day/weekend by visiting Jimi’s resting place. It’s always a beautiful, intimate affair. Over the years, we’ve further involved ourselves in doing what we can to maintain and honor Jimi and keep him present in our lives and the lives of others through a space of authenticity; in particular; I, Tina Hendrix have founded The Hendrix Music Academy. THE HENDRIX MUSIC ACADEMY The Hendrix Music Academy provides free music lessons and delves into providing a deeper understanding of emotional and physical wellness for the healthy growth of our young generation who may not have otherwise had the readily made opportunities to reach their full potential in life. Through this dedicated space the children are exposed to positive role models and an environment in which to thrive. Currently, this charity has been put in place in Jimi’s home district of Seattle to aid those in local impoverished societies. With the right resources, there is every intention to establish, grow and expand to reach others on a global scale through The Hendrix Music Academy charity ethos. My uncle was a self taught guitarist who, as a child was raised in a less than desirable, poor community in Seattle; we have no doubt that the charity echoes the continuation of Jimi’s growth and sentiments of positively touching the souls of many others. We've teamed with Planet Tutu Media Production House and from September 2024 we’ll be opening up my uncle’s memorial day to the world on an annual basis. This celebration will simultaneously act as a fundraiser to further assist our quest to help as many children in need whilst we feed music to the globe.

Tina Hendrix & Kelly Clarkson....

TINA HENDRIX & KELLY CLARKSON

TINA HENDRIX & KELLY CLARKSON

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Jimi
Hendrix
1942 - 1970

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To have a better understanding of Tina Hendrix and the direct impact that the charity, The Hendrix Music Academy has on those that attend please click here to see Tina in conversation with Kelly Clarkson.

Event Details & Key Personnel...

EVENT DETAILS

EVENT DETAILS

 

 

DETAILS:

Event Location: Isle of Wight, England

Venue Address: Afton Down PO36 0JP

Event Date: 6th September 2024 – 8th September 2024

Event Start: 6th September - 22:00 BST  (Grounds Gates will open 2 days prior to event start date to allow  for registration etc)

Event Finish: 8th September - 01:00 BST 

Grounds Space: 850 Acres

Grounds Capacity: 600,000

Event Capacity:  30,000 

Demographic: 18yrs + 

Ticket price: £195 Stnd/Weekend pass  (Early bird  - £156)  £85 Day pass (Early bird -  £68)

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KEY PERSONNEL:

Tina Hendrix  - Director 

Tutu Balogun - UK Director:​​

Shane Batchelor - Head Licensing  Isle of Wight

Neil Roberts - Operations Director

Harry Williams - Operations Manager

Ross Edgerton - Director of Staging/ Sound & Generator.​​

Craig Johnson/AP SecurityHead of Security

Julie Contstable - Head of Vendoring Partners

All Personnel have extensive experience working in major festivals such as Isle of Wight Festival, Reading Festival, Bestival and the amazing Glastonbury; and/or live productions. Continue reading for more info

Tina Hendrix:

has been working tirelessly in putting on The Annual Hendrix Memorial albeit, on a smaller scale & budget back in Seattle Washington, for over 13 years. She respects and tries to honour her uncle, most notably ,acknowledging the "spread love" elements. She's taken time each year to go on peace marches with banners of her uncle. In more recent years she's been joined by Jimi's daughter to carry on the beauty of his work and visits to the his graveside in Seattle.. The Hendrix Music Academy requires growth for the truest impact Tina can give, which is at the core of this festival.

"Tutu, this just means I can start to pay the volunteers of The Hendrix Music Academy for all the time they've dedicated. And I can move the Academy out of my home and think about expansion" Tina Hendrix 2022

 

Tutu Balogun:

Tutu has just under 20 years experience in the creative music industry and has an in-depth understanding of the various professional spaces. She' well versed in tech & audio and a mastermind at going through the woes and tides to pull a project through to completion.. A nerd at heart, she started out as a club DJ (various countries) and radio broadcaster; then moving on to controlling the technicals in any studio to simultaneously produce and present Radio. She has a B.A Degree in Graphic Design, over time extending her design skills to web design, finally moving forward as Director of a Multi Media Production Company, all with a smile!  She's curated and put on music events wth UK's Channel 4, partnered with Def Jam UK as well as created, commissioned media productions with Tiger Aspect media for Channel 5.  Her unique skill sets match the requirements for this project. She is the brains behind the entire re-brand for the Hendrix Music Academy (to be revealed later this year.) as well as the branding you see on this page for "Tina Hendrix presents the Annual Hendrix Memorial Festival" Through Planet Tutu Media, she's sourced a viable team to execute the intended for this festival project 

"Starting from 7 yrs old, I've been a creative before I even knew what the word meant, It's my whole life's identity and my truth! Building Planet Tutu Media was alway about bringing forward a space to aid and support growth for the creatives of tomorrow. This project and what it will do, breathes life to that... Let's go!" Tutu Balogun 2022

Neil Roberts:

Will oversee much of the operations on the ground in Isle of Wight. He has extensive experience and is held in the highest regard for his contribution to festival culture over the decades. He comes with great reviews from all who've worked with him including the Isle of Wight team and Reading Festival. He has experience in overseeing team operations of 10,000 to 40,000 capacity festivals; including logistics for vehicle traffic plans and pedestrian safety measure logistics in and around festival grounds, health & safety and festival ground mapping. Neil also has a strong black book on countless outsourced festival professionals who will be enlisted for this project. And he resides on the Island having moved from mainland England some years ago. Needless to say, we're pleased to have him on board.

"I've been working festivals my whole life... I don't do it for the money any more, I don't need it. I pick and choose and do it because I believe in the wholesome magic it brings for a mass of people in a moment in time. I'm more than happy to do this for a lower rate than i'm used to, I support the cause of the Hendrix Music Academy." Neil Roberts - 2023

Harry Williams:

Is the youngest of the crew but has global experience in operations. Trained to the highest level in production from his Eton tutor means he's had the finest track record in his area of expertise. He's since gone on to work in leadership roles in 3 continents and has been head hunted by Tutu to come on board this project. He comes with a certain worldly experience & a wealth of contacts deemed useful for this project. Harry has facilitated a private jets solution at significantly reduced cost where needed for the artists travelling from abroad and has been working on further festival logistics.

"I'm 29 and Jimi is a legend to me! Working on a project like this, I would've done it for free! It's one of my more worthwhile roles in business. Everything else has been about money but this, this is for Tina and the Hendrix Music Academy. Harry Williams - 2022

Ross Edgerton:

Ross Edgerton and the rest of the Spyder UK team have had ample experience in providing and building staging for festivals, concerts & tours. Last year saw them providing special effects for the staging of Little Mix on tour and for Pete Tongs House Music tour. They've provided solutions for Reading, Isle of Wight and Bestival for many years. and a whole host of tours & concerts in more recent years. We're in safe, experienced hands.

"Isle of Wight are needing some thing fresh and authentic for the tail of summer. This will be a nice compliment to the Isle of wight festival in June" Ross Edgerton - 2022

Shane Batchelor:

Has worked on the isle of Wight for a few decades (previously as a Police Officer) and currently oversees all licensing for festivities on the Island. He has a working relationship with Neil Robert and has assured Tutu that he will co-operate in giving as much additional aid as is needed to lead to a road of success for the festival.

"We'll always do what we can to help out for new festivals coming to the Island, you've got our vote!" Shane Batchelor - 2022

 

Julie Constable:

Has worked with numerous large festivals (Glastonbury, Reading Fest, Isle of Wight and a host of many others) She's been known within the festival world for over 25 years and counting. Julie, with the support of her outsourced team will keep on top of the festival's, many vendors.

"When I was 9 years old, my dad took me to the Isle of Wight Festival back in 1970.  I think i knew  back then, that was going to be my future... festivals" Julie Constable - 2022

 Afton Park Owners:

"It'll be our honour to have Jimi Hendrix's niece host her fundraiser festival on our land! with the rest of the crew. I already know Neil, he's one of the islanders and he's great" Afton Down Land owner - 2023

Excluding the above and other outsourced contractors mentioned, waiting in the wings is an in-house team of 12 dedicated working personnel.

LEGENDARY FESTIVAL LOCATION

Event Location............................

LEGENDARY FESTIVAL LOCATION

We're pleased and privileged to share with you that the festival will be held at Afton Down where the original Isle Of Wight Festival was held in 1970. This was officially the last place that Jimi Hendrix performed before sadly, passing away 3 weeks later. 

 

The Site had been laying "festival dormant" since the famous IOW festival of 1970 when over 600,000 festival goers were in attendance to watch many legends of their time.  The UK claims back one of our most iconic festival sites for a new era in the 21st century. 

The owners have done due diligence with the land to assure the team, the main stage set up can be placed in the exact same location where Jimi last performed.

Below shows images with a comparison from the festival of 1970:

Images 1, 2 & 6 shows the original landscape whilst images 3 & 4 (taken in the summer of 2023 by Neil Roberts - Festival Operations Director) shows the same space in todays landscape. 

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2 STAGES & 3 TENTS

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2 STAGES & 3 TENTS

2 Stages & 3 Tents......................
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MAIN HENDRIX STAGE DESIGN:

To honour Jimi in good reflection, we take influence from Woodstock to recreate a stage in likeness. We’re aware that times have moved on and so has technology. We expect some deviation from the original staging on account of health and safety; nonetheless, this is the template from which we draw inspiration for our creation. Please refer to the stage specs below:

Hendrix Memorial/Stage 1.                                             Grid Structure: TD50 Grid                                              Grid size: 16.9m wide x 12.0m deep (55’ x 40’

Marshall Stage/ Stage 2                                                 Grid Structure: HD34 Grid with FD32 supports.         Grid Size: 10.8m wide x 8.3 deep

 

Tented stage 1 sponsored Stage                                  10,000 capacity

Tented stage 2 sponsored stage.                                 5,000 - 6,000 capacity

CAMPING & GLAMPING















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Camping & Glamping..................

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With 850 Acres of land, there'll be plenty of room for 30,000 festival goers and various personnel to set up home on site for the weekend..

There'll be seven ticket holder camp site locations on the festival grounds for the duration of the weekend, with a further four for staff and other personnel.

 

Due to the nature of the event and location on the island, the event will be encouraging a full weekend stay for festival goers and ticket sale packages will reflect that.

JBL Harman and Marshall Amplifications are to provide the festival stages and tents with both front and back end audio solutions for the best experience of our live performances. Generators will be sourced from the mainland.

 

 

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Artist Line Up...............................

ARTIST LINEUP...

ARTIST LINEUP...

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In addition, having engaged with Marshall Amplifications since 2022, it is their wish to further consolidate and strengthen their relationship with The Hendrix Music Academy through a spin-off initiative from the Annual Hendrix Memorial festival . The Initiative  "Spotlight Talent" aims to focus on bridging the gap between the UK & U.S.A's young talent with a pipeline program to harness focused talent within the demographic of 16+'s from within marginalised communities (starting with Jimi & Tina Hendrix's home county of Seattle). These young talents will be given support with a view to reward great talent by possible signing to Marshall Amplifications Record label here in the UK.

 

 

 

 

 

 

 

 

 

 

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The Annual Hendrix Memorial Festival team have already engaged with with Marshall and other key music management/agents from 2022. We'll continue to do so in 2023 to source and curate a fine tuned line up of artists with our expected headliners to include Ed Sheeran, Andre 3000 (played Jimi in an independent cinematography, biopic adaption)/Snoop Dogg. Tina Hendrix is well aware of her uncle’s strong friendship with Carlos Santana; she’ll be engaging with him to perform at the memorial festival. The artist line-up for the Hendrix stage is a reflection of many things, including Jimi Hendrix’s previous, undying wish to be accepted by his kin people in his lifetime.

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Marshall Amplifications will host one of the tents holding up to 10,000 capacity

1St Choice Headliners

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The Annual Hendrix Memorial Festival has a preference of headliners :

Carlos Santana: Santana opens on the 1st night (only live act).

Andre 3000: to headline on the 1st full day of festivities.

Ed Sheeran: to headline on closing night.

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Snoop Dogg is our 2nd choice Headliner for Saturday 7th

Snoop Dogg is our 2nd choice Headliner for Saturday 7th

Interactive list of performing artists (in no particular order)

PR & Marketing............................

PR & MARKETING

PR & MARKETING

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The festival will have hired, top PR Personnel(s), whilst we curate our own in-house marketing strategies for spaces across a number of channels relevant to the festival's overall theme, what/who it represents and who the targeted demographic are.

Think; NME, Rolling Stone magazine, Dazed and Time Out as well as more traditional Rock magazines such as Q Magazine.

For radio, it's across the (main) board on the BBC fronts alongside commercial radio  adverts on stations Capital radio, Kerrang etc... .

 

For press we would be looking at Newspapers such as Evening Standard and The Guardian.

Where possible, advertisement budget will be set aside for posters and billboards.

 

Months leading up to the festival, we'll have a 5-minute bite-size podcast series each week with some of the featured performing artists and personnel involved in the fest. The podcasts will feature on social media and YouTube.

Social media will play a role in the Marketing aspect of things with campaigns designed to include engagement with both influencers and everyday online users.

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SOCIAL MEDIA

Hashtag campaigns 

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BILLBOARDS:

Billboards & posters in key spaces within the UK. 

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5-MINUTE PODCAST:

Artists & Music personnel. 

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27 short years of life in the 20th century solidified Jimi Hendrix and the name forever.

 

22 years and counting into a new century and still, we have people such as the modern rapper 'Future'  who's taken to changing his name to "Future Hendrix" in a quest to further align himself with Jimi.  Zayn (previously of One Direction) has recently released a duet song, with Jimi Hendrix.  The name and what it represents still has a grip on our modern culture

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So, who/what demographic are we focusing on to attend The Annual Hendrix Memorial Festival?

 

  • whileHe/she/they/them may draw inspiration from yesterdays retro, they're also very much in today. Their in the know on all things modern culture; living in a world that checks their status, is 1 of their 5-a-day. 

  • Understated energy, yet confidence in owning the vibe that is, "flamboyantly sophisticated" (Yes, we just made up the term but, it works!).

  • He/she/they/them will be a free thinker and love the idea of freedom of expression with a smile.

  • They'll be welcoming of memorable, good times with their friends knowing Y.O.Y.O.

Target Demograpic.......................

TARGET DEMOGRAPHIC

TARGET DEMOGRAPHIC

We anticipate that many people from various age groups will want to be in attendance once they hear the name "Hendrix" be it Tina or otherwise. However,  in  keeping with the above, we have a core focus of demographic for  our target festival goer.  

 

TARGET DEMOGRAPHIC:

  1. 70% 18+ yrs+ - 35 yrs

  2. 35+ yrs

  3. 60% Female

  4. 40% Male

          1 day we'll lk      back an remember that time we stayed up all      in the middle of a 850 acres field looking at the     and watching the    come up for a new day of an unforgettable festival; laughing over some         aaaawwwwhhh! .

 

 

        J remember that time ur fav artist crd        right ova your head?! I nearly died from             laughter the look on your face       lol.  

 

 

          ah Jane, Ive got a      of that, I'll post it tomz and tag all of you ha!.

 

      Sals, that time when the whole crowd was chanting the words to the song with each other?! That was peng insane! 'I'm defo coming back next year...! Jane? Sal? you lot better be coming too!!"  or its gonna be the #bombasticsideeye        #criminallyoffensivesideeye

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Jane (J) is 23yrs, Sally (Sal)  is 24yrs and John is going to be 29 in December... They're work colleagues.

Branding.......................................

BRANDING

BRANDING

With the target demographic being what it is, the concept of branding has been thought through  and meticulously executed 

 

Boldness in colour takes play with a clear brand direction and message for the festival... "A festival to Remember" Starting from the visuals all the way through to the live experience, you won't forget "Tina Hendrix presents The Annual Hendrix Memorial Festival",  further aiding in bringing awareness for The Hendrix Music Academy.  Our thinking is "the mind should process both divisions, as a whole".  Below are some of our branding and uses there of, examples .

Official General Poster 1(USA Edition)

Official UK Bus Stand Poster

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Virtual branded vintage vehicles on location

Virtual for festival banners on location

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Virtual festival branded giant haystack on location

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Virtual for festival branded VIP area

Example festival branded Camper Van

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Ticket Sales & Revenue..

TICKET SALES & REVENUE

TICKET SALES & REVENUE

The festivals overall cost has been budgeted at £6.8 million. (Please note this is with the inclusion of a few subsidisedrates from both artists and personnel) 

 

Sponsored partnerships will add to the revenue towards costs for the festival. Ticket sales, On site vendors, Merchandise and a one off Documentary cover our net & gross.

We turn our attention to Ticket sales. The festival location space (850 Acres) is a humungous space of land and will always leave room for expansion in keeping with  Isle of Wight Act.  should one choose/need to expand At this point, our head count of ticket holders on any given of the 3 days will be 30,000

 

Below are tables A), B), C) & D) These tables seperate the ticket types with their respective costs including early bird reductions for each type of ticket.Tables A) & B) focus on Weekend Passes only, whist C) & D) focus on day passes:

Target =

Forecast =
 

Subtotal =

Total =

A)  Early Bird Weekend Pass. Ticket price £156 (20% discount) 

Year One (2024)                Target:        3,000 Attendees        =  £468,000

Year One (2024)                Forecast    3,000 Attendees        = £468,000

 

Year Two (2025)               Target:        3,000 Attendees        = £468,000

Year Two (2025)               Forecast:    3,000 Attendees        = £468,000

 

Year Three (2026)            Target:         3,000 Attendees        =  £468,000

Year Three (2026)            Forecast:    3,000 Attendees       =  £468,000

B)  Weekend Pass. Ticket price £195 (Full Price) 

Year One (2024)                Target:       27,000 Attendees        =  £5,265,000

Year One (2024)                Forecast    21,000 Attendees        = £4,095,000

 

Year Two (2025)               Target:        27,000 Attendees        = £5,265,000

Year Two (2025)               Forecast:    25,000 Attendees        = £4,875,000

 

Year Three (2026)            Target:        27,000 Attendees        =  £5,265,000

Year Three (2026)            Forecast:    27,000 Attendees       =  £4,680,000

C)  Early Bird Day Pass. Ticket price £68 (20% discount) x 3 days

Year One (2024)                Target:       1500 Attendees        =  £,306,000

Year One (2024)                Forecast    1500 Attendees        = £306,000

 

Year Two (2025)               Target:        1500 Attendees        = £306,000

Year Two (2025)               Forecast:    1500 Attendees        = £306,000

 

Year Three (2026)            Target:        1500 Attendees        =  £306,000

Year Three (2026)            Forecast:    1500 Attendees       =  £306,000

D)  Day Pass. Ticket price £85 (Full Price) x 3 Days

Year One (2024)                Target:       28,500 Attendees        =  £7,267,500

Year One (2024)                Forecast    22,500 Attendees        = £5,737,500

 

Year Two (2025)               Target:        28,500 Attendees        = £7,267,500

Year Two (2025)               Forecast:    26,500 Attendees        = £6,757,500

 

Year Three (2026)            Target:        28,500 Attendees        =  £7,267,500

Year Three (2026)            Forecast:    28,500 Attendees       =  £7,267,500

Now that we can see the respective pricing of each ticket type and potential net worth of tickets sold both in  our target and forecast, we move forward to the realistic ticket sale dynamics of year 1 with the inclusion of the percentage of early bird tickets being sold against our standard price ticket prices, over 3 days. We start with the target and follow with the forecast summery. Please see below: 

 

 

 

TARGET TICKET SALES 2024:

Below is the overview for our base line of ticket combination Sales in year 1; a percentage breakdown of  sales. The figures are based on target sales of 30,000 tickets.

E/B/D = Early Bird Day Pass

E/B/W = Early Bird Weekend  Pass

Early Bird Ticket sales = 15% in Total Target sales:

E/B/D      £68             05% ticket sales                 Target         1,500 Persons x 3 days        =     £306,000 Exc. V.A.T

E/B/W  £156             10% ticket sales                 Target          3,000 Persons x 3 days       =     £468,000 Exc. V.A T

Subtotal: =  £774,000 Exc V.A.T

S/D/P = Standard Day Pass

S/W/P = Standard Weekend  Pass

Standard Price Ticket sales = 85% in Total Target sales:

                 25% ticket sales                 Target          7,500 Persons x 3 days            =  £1,912,500 Exc. V.A.T

               60% ticket sales                   Target        18,000 Persons x 3 days           =  £3,510,000 Exc. V.A T

S/D/P.  £85
S/W/P .£195 

Subtotal: = £5,422,500 Exc V.A.T

Net Total: = £6,196,500

FORECASTED TICKET SALES 2024:

Below is the overview for ticket Sales in year 1; including all ticket types and a percentage breakdown of sales. The figures are based on forecasted sales of 24,000 tickets.

E/B/D = Standard Day Pass

E/B/W = Standard Weekend  Pass

Early Bird Tcket Sales are 18.75% in total sales:

E/B/D       £68pp             6.25% ticket sales                 Target         1,500 Persons x 3 days        =     £306,000 Exc. V.A.T

E/B/W  £158pp              12.5% ticket sales                 Target         3,000 Persons x 3 days        =     £468,000 Exc. V.A T

Subtotal: = £774,000 Exc V.A.T

S/D/P = Standard Day Pass

S/W/P = Standard Weekend  Pass

Standard Ticket Sales are 81.25% in total sales:

 S/D/P  £85                   23.25% ticket sales                 Target          5,700 Persons x 3 days        =  £1,453,500 Exc. V.A.T

S/W/P £195                   57.5% ticket sales                 Target        13,800 Persons x 3 days        =   £2,691,000 Exc. V.A T

Target 

Subtotal: = £4,144,500 Exc V.A.T

Net Total: = £4,918,500

TAHMF Event Budget                                                                                        Net Total = £6,800.000

TAHMF Event Budget, 33% via Sponsored Partnership(s)                         Net Total = £2,244.000

The Hendrix Music Academy Charitable Funds Raised Target                  Gross       = £786,534,50
 $1,000,000
  • Where necessary we can and will re-evaluate the current ticket sale structure in favour of a higher % of day passes being sold over the 3 days.  

  • We know if we book Ed Sheeran, we'll hit our target of 30,000 capacity. Marshall Amplifications have the connections on this, they have belief we can get Ed booked within our budget, once he is informed as to the what & why.

  • The staff on our team are being contracted for a reduced financial gain.

  • We've made arrangements with some of the contractors over a 3-year financial plan.

  • The acres will be allocated to us for a reduced financial gain.

  • We've been assured by some of the performing acts that they can perform for a reduced financial gain.

  • In the event of TAHMF reaching  Net target, we'll restructure our Target For year 3 as well as, our forecast for years 2 & 3

Additional Revenue.........

ADDITIONAL REVENUE

ADDITIONAL REVENUE

MERCHANDISE:

The Annual Hendrix Memorial Festival has designed two focused lines of  Apparel.We'll be teaming up with a well appointed Apparels partner. 

VENDORS (FOOD & DRINK)

The festival's location holds great advantages for vendors and the festival organisation. Its 2 miles to the mainland so we predict, most festival goers will purchase from within the grounds.

ENTERTAINMENT PARTNERSHIPS (e.g OUTDOOR CINEMA)

Additional's will be added to the  festival such as outdoor cinema night and silent disco (It's a world exclusive for the two DJ's who will grace the wheels of steel for this first Uk based event) and a few more bits up our sleeve.

 

And of course there is the documentary.

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Documentary...................

DOCUMENTARY

DOCUMENTARY

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There'll be an accompanying ninety-minute doc for streaming. currently assigned to Ninja Turtle Productions In Los Angeles.

 

This documentary brings three areas to focus:

1: Discovering the Hendrix family dynamics in the 21st century told byTina Hendrix with contribution from Jimi's daughter.

2: The Hendrix Music Academy's mission statement and why the charity exists.

3: The intense journey of putting on the festival from start to finish... Various contributors

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Tina Hendrix has been working independently to bring The Hendrix Music Academy to a solid space where the charity can continue to provide aid for youth of marginalised communities.

In 2021 Tina won a court case to keep her last name, Keep the her charity and continue to honour her uncle in his annual memorial.

Off of the back of her win and with the assistance of Jimi Hendrix's daughter (Tina's 1st cousin), Tina was given an interview on the Kelly Clarkson show in the U.S and was introduced to Tutu in the UK. Tutu listened as Tina explained her full circumstance in asking if she could commission Planet Tutu Media to help lift the charity brand in curating and producing a

benefit festival for the Hendrix Music Academy, in the land that originally honoured her uncle and made him happy, England...  Tina needed a professional UK based entity in the industry with passion, not just for her uncle, but for the cause of the charity. Someone with a friendly "bite", stamina and multi-faceted. 

Having worked in the industry for 2 decades, Tutu was/is well aware of how dis-enfranchised the industry can be at times. And in remembering her beginnings, right through to getting a call from the music editor of Time Out one fateful Sunday "Tutu, I think you might have been the last dJ to interview Amy Winehouse in the UK..! If this is true, would you be able to contribute to her obituary?

 

It's been a colourful  journey for Tutu. A long while back, she quietly promised herself that she'd help as many young ones coming into the industry from marginalised spaces whenever an opportunity presented itself.

 

In late 2020, Tutu, built her production company's website with a goal to launch once the lockdown was fully over; welp! 1.5 years down the line... the lockdown was over and... And here we are...

 

The documentary will shed  a riveting, abundance of light on the journey for the biological Hendrix's in the US, to include the journey of Planet Tutu Media getting this festival off of the ground.in the UK with the help of Marshall Amplifications who have a great history with Jimi and their own stories to tell in now coming full circle with Jimi's Niece..  This will a documentary for the ages... a great watch...

Thank You........................
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Thank you for taking the time to read the Annual Hendrix Memorial Festival x The Hendrix Music Academy presentation. This page page is intended to provide an overview of the festival operation and creative direction with an underline as to why the festival is happening in the first place.

The official website will launch later tis year when Tina presents this years annual memorial for uncle in September, alongside the re-branded Hendrix Academy

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To enquire further about becoming a partner to this amazing annual event please email: shine@planettutu Attn/: Tutu Balogun

We look forward to your engagement.

Kind Regards.

The Annual Hendrix Memorial Festival.

Photo courtesy of Tina Hendrix
JIMI HENDRIX AGE 11 YRS 
Please access this page via your desk/laptop device. Thank you.
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Disclaimer: The artists displayed on this page are strictly for context. Whilst The Annual Hendrix Memorial Festival has been in touch with the representatives of most of the artists displayed on this page, all artists are subject to contract; The music in the 5 minute audio edit attached to this page is in know way deemed as official audio for the Annual Hendrix Memorial and acts as a reference of example  or the purpose of this presentation only. The photograph of Jimi Hendrix aged 11 has been supplied by Tina Hendrix from her family' private collection and is to be used only as part of this presentation. All other photographs aside from the photograph attached to the Hendrix Music Academy have been used for context only and not for commercial use. This document and all of its content is private and not for commercial use.This page and all of it's original content has been created in London,England by Planet Tutu Media Ltd and commissioned by Tina Hendrix and the Hendrix Music Academy. in Seattle, Washington for the intention of raising funds for the Hendrix Music Academy Charity. Tina Hendrix owns the rights to the Hendrix Music Academy Charity logo and Charity by the same name.. 

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